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Council plans temporary moratorium, reduction of billboards

Revere is one closer step closer on having a temporary moratorium on billboards. The City Council passed a motion during their May 1 regular meeting requesting that the city planner draft an ordinance for the city establishing a six-month moratorium on billboards to allow the city to conduct a zoning study on the placement and reconstruction of billboards. This also includes electronic billboards.

The motion was presented by Councillor-at-Large/Council President Bob Haas. The rest of his colleagues were united in agreement.

“I think we have the highest amount of billboards on the North Shore,” Ward Four Councillor Patrick Keefe said at the Zoning Subcommittee meeting on May 1.

Thanks to major arteries, including Route 60 and Route 1A, which are heavily-travelled commuter roadways connecting the North Shore to the Boston and the South Shore, the city has always been ripe for billboard advertising.

Keefe said he would like to see a plan where if companies want to put up new billboards in the city, a recession plan is developed for the billboards they already have up. “I am for this especially if we can reduce the number of billboards in our city,” he said.

Councillor-at-Large George Rotondo suggested the city send a letter to the MBTA requesting they respect this moratorium. The MBTA can put up a billboard on their property without the approval of the city.

Ward Three Councillor Arthur Guinasso agreed with Rotondo’s suggestion. “The MBTA is over and beyond our control,” he said. “They should be good neighbors to all of us.”

The council voted unanimously in favor of the motion.

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