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THE PEABODY ADVOCATE
- Friday, April 21, 2017
Page 5
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A memorial wreath was placed to honor the fallen who an-
swered the call at Lexington and Concord.
Richard St. Pierre of the Peabody Historical Society reflect-
ed on the day.
Ret. Marine Corps Commandant Steve Coddens played taps
in honor of the fallen patriots.
HEROES
| from page 2
MALL
| from page 2
development plans have been
in theworks for some time, and
we have kept the communi-
ty and our shoppers’ comfort
and convenience top of mind
by designing an inviting at-
mosphere for dining and so-
cializing both inside and out.
We can’t wait to share further
details of our vision, and we
will be announcing the addi-
tional dining concepts in the
near future.”
In the accompanying press
release, the mall revealed
that the restaurants would
also come with significant up-
dates to the exterior of the
building along with experien-
tial upgrades. Those include
the placement of an “outdoor
stage”that canbe used for per-
formances, andoutdoor patios
for alfresco dining.
The changes are notable in
light of the recent strategies
of nearby competitor Market-
Street, which is also currently
trying to move towards more
“experiential” offerings. De-
veloper Ted Tye, who manag-
es the sprawling outdoor mall,
has warned of the decline of
malls with the increased pop-
ularity of online sales, and said
that the way to keep malls rel-
evant is to offer products that
customers can“engage”in. Tye
notably used this pitch to try
to bring amovie theatre to the
mall, whichwould join its other
“experiential”offerings, suchas
golf, yoga and painting.
In a phone call, Whiting re-
jected any notion that malls
are in trouble, and refused to
comment on MarketStreet’s
strategy. He also declined to
comment onwhether the ren-
ovations were part of a trend
amongmalls nationwide – ac-
cording to Tye – which is add-
ing experiential components
to their offerings. He pointed
to the throngs of thousands of
people at themall on Black Fri-
day as evidence that any spec-
ulation of the mall’s decline is
a myth.
“Malls are a highly social ex-
perience and are flourishing,”
Whiting said. “We’re trying to
build on that trend.”
He did acknowledge that
constant change andattention
to trends is important in its fu-
ture. He said that the key to
any business’s success is stay-
ing ahead of the trends and
constantly evolving, two key
approaches that have helped
the mall remain alive for more
than half a century.
“I think we offer a highly rel-
evant experience, and outdoor
dining is avery important trend
to embrace,”Whiting said.
The Northshore Mall was
built in 1958 and remains a
stalwart on the North Shore in
terms of shopping experience.
“Anchored” by Nordstrom, JC
Penney, and Macy’s, the mall
also brings in top-notch retail-
ers, such as Pink andH&M, and
more recently, Brooks Brothers
and Michael Kors.
Construction on the restau-
rants and renovations will be-
gin at the end of this month
and should be completed by
the following April.