When you think of the word “Philly,” you think of the Liberty Bell, the City of Brotherly Love, and the Broadway Bullies (for you hockey fans). But now Philly is synonymous with pretzels.
Today will mark the day the Philly Pretzel Factory, located at 4 Squire Rd. (across from Brown Circle) will open and serve Philly-style soft pretzels fresh from the oven every day. It will be the first Philly Pretzel Factory store to open in Massachusetts.
Owners Robert and Jane Gesek are excited about their new store and its location given that Robert is a Revere native who lived in Philadelphia for 18 years and has been in the hotel industry for 35 years as a culinary chef.
When his oldest daughter graduated college, he decided it was time to make a move and go into business for himself. “Living in Philly for 18 years, I loved the product so much I wanted to bring it back to Revere where Philly Pretzel Factor came from in 1998.
In 2004, Philly Pretzel Factory franchised out across the country into 12 states.
“I’m so happy to be back home with the first franchise in the state,” said Gesek. “Philly Pretzel can offer so much to our customers, including party platters, holiday items and special custom shapes.”
Philly Pretzels Factory’s menu is as diverse as the pretzel twist, including cheesesteak pretzels, pretzel dogs, rivets, mini-pretzels, and of course, the traditional Philly-style pretzel.
“I’m expecting the NFL playoffs to be very busy right up to the Super Bowl,” said Gesek. So we’re guessing it’s safe to say there may be a Patriot pretzel in the works.
The Philly Pretzel Factory is open Monday through Friday, 7 a.m. to 7 p.m.; Saturday, 8 a.m. to 4 p.m., and Sunday, 9 a.m. to 3 p.m. Call 781-289-8700.