By Christopher Roberson
Less than a year after establishing the hop + grind restaurant in Durham, N.H., owners Robert Buivid and Robert Marcotte decided to expand their operation to Peabody with plans to open a second location at the Northshore Mall.
“Hopefully, seeing the Northshore Mall location come to life from start to finish will inspire people to take risks and go for aspirations in their own lives,” said Buivid.
Buivid said hop + grind is expected to open late this fall next to Bancroft & Co. and Caffè Nero.
“We’re passionate about finding needs within a community, and when we looked around the North Shore, we thought an experience-driven craft burger and beer joint was a great fit,” he said. “We listen to our guts, they don’t lie. The North Shore just feels right for our next evolution.”
He also said Jessica DeMarco of Middleton was chosen to manage the new Peabody location. Yet, Buivid and Marcotte are hardly desk generals.
“We believe in being immersed in our concepts, as such you’ll find Bobby and I cooking, running food and infinitely high-fiving our guests and team,” he said.
Buivid said the idea for hop + grind came from the Tuckaway Tavern and Butchery in Raymond, N.H. He said the concept for the new company focused on “dynamic and experiential dining with progressive and thoughtful cuisine that challenged everyone’s perception of tavern food.”
“Its purpose is to serve revolutionary butchered burgers and locally driven craft beer in an environment that challenges restaurant status quo and acknowledges all of our shared past in an authentic and interactive way,” said Buivid.
Buivid said the business model of hop + grind keeps up with the new demand for a dining experience. “Consumers are demanding genuine, thoughtful and meaningful experience-driven interactions,” he said. “Categorically we are a ‘restaurant,’ but the components of our story, cuisine, design and operation are ones that redefine that word. We write a new page of our story every day with our guests.”