By Christopher Roberson
After working in both web design and investing, Frank Perullo, a business major at the University of New Hampshire, made the decision to open his own business. Perullo said he and his father came up with the idea for a thrift shop, being avid viewers of the A&E reality television series Storage Wars. “We dreamt it up together,” he said during the store’s April 25 ribbon-cutting event, adding that the thrift industry is suited to withstand economic fluctuations.
After considering other locations, Perullo said, he is pleased with his choice to open at 86B Main St. “The location was fantastic, everything’s been positive so far,” he said.
In addition, Perullo said he was thrilled to come home to Peabody. “I was born here, it’s the perfect place to come back to,” he said.
Perullo said Peabody Thrift will operate more like a retail establishment and will not offer consignment services. However, donations are always welcome.
“A lot of people get rid of brand-new stuff,” he said. Therefore, Perullo said, he plans to carry high-end brand names, such as Nike and Under Armour. He has limited his inventory to men’s, women’s and children’s clothing, saying houseware items would look too cluttered.
Jenna Coccimiglio, executive director of the Peabody Area Chamber of Commerce, also shared her enthusiasm for Peabody Thrift. “We are excited to see new shopping opportunities in the downtown area and, hopefully, with the addition of Granite Coast Brewery across the street and the moving of The NexMex Thing nearby, Peabody Thrift will see a boost in shoppers,” she said. “It’s inspiring to have young entrepreneurs opening businesses in Peabody, and we look forward to helping Peabody Thrift thrive.”
During the Feb. 22 City Council meeting, Councillor-at-Large David Gravel said he does not see a “good, viable reason” to deny Perullo a Junk Dealer’s License, which the council granted by a 9-1 vote.
During that meeting, Gravel said the thrift shop at the Senior Center is very well maintained and that there is also a thrift shop in Hyannis that looks more like a traditional clothing store. “I know it gets classified as a Junk Dealer’s License; I never really agreed with that,” said Gravel, adding that the classification automatically degrades the product being sold.