By Jim Mitchell
Phil Russo, the owner and operator of Russo Flooring & Interiors, knows a good thing when he see it; and as luck would have it, he’s been blessed with an opportunity that no other flooring store owner has: to be the first retail seller of Air.0 carpeting; the new hypoallergenic carpet that’s stain and moisture resistant.
“This is the next generation product, said Russo about the Air.0 carpeting. “This is something manufacturers have been talking about for 30 years.”
Russo said the hypoallergenic carpeting allows for air to flow through the carpeting, which hinders mold from growing, which is perfect for low-lying areas, such as finished basements. This product offers superior comfort and a soft living surface with a “no odor” install, in a stain, soil, fade and pet resistant fiber that is easy to maintain. “Moisture won’t affect it, its child and pet proof, 100% green recyclable, and the best of all, no mold or mildew can grow in it.”
Russo said it also changes the traditional carpet installation – the install does not require “kick stretch” of the carpet into the floor to stay in place. This is free-lay perimeter tape installation system. “Of course it can be installed professionally, but a good “do-it-yourselfer” can install it themselves,” he said; consumers can save on installation costs.
“This will change the home improvement industry significantly as it will bring homeowners back from hard floors to sitting on a soft carpeted room enjoying their homes without worrying about allergies,” said Russo.
And how many times after your new carpet is installed do you have to endure that toxic chemical “new carpet” odor for weeks before you can enjoy the room? Well, Air.0 carpeting is odor-free and will not give off the odor traditional carpets provide after installation. Another plus is that the carpeting comes with a lifetime LayFlat™ and stain warranty.
“Who offers you a lifetime, no-cost “Take-Back” guarantee?” said Russo. “And a manufacturer who asks for your carpet back when you’re done so we can recycle it at no cost to you!”
Pardon our appearance! Come in now for great deals on all brands of flooring and carpeting while Phil remodels his new showroom.